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Frederik Samuel – Art Direction & Design › Citi

Global Citizenship Report

Citi Group asked us to create it's first Global Citizenship report. We created a fully responsive microsite that had to work with their existing strict CMS.

So what did you actually do?

Started with developing the whole user expereince and how the content can be easily presented while still making everything work smoothly with their existing CMS. The report was web first where the user could than download factsheets that were realted to each of Citi's issues. I was able to push the client and make the site more exciting by using video backgrounds, custom navigation, and easy to use UI. 


Agency:
SalterbaxterMSL, London

Roles:
Visual Design, UI, UX

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