The Lamato Network
Motts Clamato is a famous Canadian tomato juice that is used to create "Caesars" (aka Bloody Mary's). The clients main goal was to get you and your friends together and enjoy a Caesar with each other. The idea was to get you to go offline and actually be social in person.
So what did you actually do?
We came up with the idea of creating a fake social network called Lamato! Teaser vignettes were released on YouTube, which lead to lamato.ca. When the user tried to sign up it would tell them it's a fake, and start spending some "real" time with their friends again. I was responsible for the art direction for the site and videos, plus the visual style of the microsite.