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Frederik Samuel – Art Direction & Design › Various Work

Renault iPad ad

RenaultSport wanted to feature their line-up of cars through an iPad app. The user was able to browse through a selection of three cars, with hotspots featuring highlights about the range.


Agency:
PublicisModem, London

Roles:
Visual Design, UI

Coca Cola Enterprises

Coca Cola Enterprises 2014 corporate responsibility and sustainability report concept. Never made the light of day but would have been pretty great if it were created.


Agency:
SalterbaxterMSL, London

Roles:
Visual Design, UI

Some UX work and wireframing

Wanted to show a little bit of the thinking that goes into some of the work I do. I've been getting my head around user experience and journeys as well as working close with the UX designers.


Agency:
SalterbaxterMSL, London

Roles:
UX

Sterling Cooper Draper Pryce Logos

A personal project that I started when I decided to re-create famous agency logos in form of Sterling Cooper Draper Pryce. Lot's of desigenrs from agencies join in and submitted their own version as well. You can see the project here.


Agency:
Personal Project

Roles:
Idea, Execution