Aqua For Life

Armani Fragrances asked us to help reinvigorate their long-running Aqua For Life campaign, by creating a new visual identity. At the heart of the campaign is the transformational impact on lives brought about by having safe and clean access to water.

So what did you actually do?

Armani Fragrances asked us to help reinvigorate their long-running Aqua For Life campaign, by creating a new visual identity. At the heart of the campaign is the transformational impact on lives brought about by having safe and clean access to water. We invited influential bloggers in 10 active regions across the globe to take the #1dayon10liters challenge.

Agency:
SalterbaxterMSL, London

Roles:
Visual Design, UX,  UI

Visual Design

Photography

The Challenge

How much water do you use in a day? Green Cross International estimates that many of us use over 100 liters of water every day. But in some parts of the world, 10 liters is a luxury. Last year Acqua for Life challenged you to live 1 day on just 10 liters of water. We gave influential bloggers the can and dared them to take the challenge.