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Frederik Samuel – Art Direction & Design › Alexander Keiths

Keith's Birthday

In celebration of Alexander Keith's 212 birthday we created a microsite featuring an interactive birthday cake with 212 candles waiting to be blown-out. Using your computer's built-in microphone, take a deep breath and try to blow out all 212 candles in one breath.

So what did you actually do?

We were approached to create a simple microsite where people could look at last years pictures and also find out more information on events. We decided to take it a bit further and have a little fun by creating a virtual birthday cake. By using your built-in microphone you were able to blow out all the candles. We had a custom cake baked, which didn't last too long in the office. The microsite was awarded with awards from Marketing Magazing and Applied Arts.


Agency:
Tribal DDB, Toronto

Roles:
Design, UX,  UI

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